The Javits Center in NYC is home to the second largest green roof in America. Along with an annual report to emphasize the Javits Center's sustainability and green efforts, I was tasked with designing the Javits' new honey jar campaign, which was featured on The New York Times.
Illustrations were used throughout the report to maintain a economic and hand-done, down-to-earth aesthetic. The drawings are line-based with intentionally messy strokes.
The Javits Center came to us when they decided to roll out an exclusive Javits-branded line of honey from the bees on their green roof, accurately named "Jacob's Honey", after Jacob K. Javits himself.