The New York International Auto Show attracts over a million visitors a year, with a rich 115 year history. They came to us to produce an annual report for the 2016-17 fiscal year and revamp of their branding collateral. A modern and striking yet elegant aesthetic was required to maintain the show's brand identity.
I was tasked with coming up with a brand look that compliments their logo with sleek luxuriousness across all print collateral. Combining multiple surface textures, rich blacks and bright vibrant red colors with a spot foil treatment brought the brand a refreshing and lavish new look.